Story perspectives
Chrysler CEO Repositions Brand as Minivan Leader at Auto Show
4/7/2026
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Story summary
- Matt McAlear, Chrysler CEO, positions the brand as minivan leader at the 2026 New York International Auto Show.
- McAlear plans to unveil new products at Stellantis' investor day on May 21.
- The Chrysler Pacifica is the brand's sole offering and features storage options, aiming to shed its 'family hauler' image.
- Early 2026 saw a sales dip, but March 2026 posted an 84% year-over-year increase, while Toyota and Kia grew.
