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Chrysler CEO Repositions Brand as Minivan Leader at Auto Show

4/7/2026

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Story summary
  • Matt McAlear, Chrysler CEO, positions the brand as minivan leader at the 2026 New York International Auto Show.
  • McAlear plans to unveil new products at Stellantis' investor day on May 21.
  • The Chrysler Pacifica is the brand's sole offering and features storage options, aiming to shed its 'family hauler' image.
  • Early 2026 saw a sales dip, but March 2026 posted an 84% year-over-year increase, while Toyota and Kia grew.