1 of 1
Story summary
- PepsiCo delayed price cuts on Doritos and Lay’s, resulting in significant financial losses.
- Prices rose nearly 50% since 2021, contributing to missed revenue targets exceeding $1 billion for two consecutive years.
- Retailers, including Walmart, warned that higher prices hurt demand and reduced shelf space for Frito-Lay products.
- By 2024, Frito-Lay's revenue turned negative as consumers rejected paying over $7 per snack bag, worsening sales and market share.
