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SimplyGoodCoffee Launches Plastic-Free Brewing Model Amid Concerns

4/7/2026

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Rotchin Tackles Microplastics
  • Dean Rotchin, CEO of SimplyGoodCoffee, says the company is addressing rising concerns about microplastics in coffee.
  • He notes that heat and acidity can leach plastics into beverages, prompting plastic-free brewing.
  • The firm developed a model that eliminates plastic contact with water and coffee.
  • Early users have given positive feedback.
  • The trend favors durable materials like glass and stainless steel for health and environmental reasons.
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