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SimplyGoodCoffee Launches Plastic-Free Brewing Model Amid Concerns
4/7/2026
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Rotchin Tackles Microplastics
- Dean Rotchin, CEO of SimplyGoodCoffee, says the company is addressing rising concerns about microplastics in coffee.
- He notes that heat and acidity can leach plastics into beverages, prompting plastic-free brewing.
- The firm developed a model that eliminates plastic contact with water and coffee.
- Early users have given positive feedback.
- The trend favors durable materials like glass and stainless steel for health and environmental reasons.
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