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Sony to Launch Premium Headphones, Competes with Apple

4/8/2026

43 9 Full Breakdown

Summary

Story summary

Sony Group Corporation will launch The ColleXion, a premium limited-edition headphone, on May 19, 2026, at about €629 in Europe.
The ColleXion is not a direct successor to the WH-1000XM6 and will be offered only in black.
On the same date, Sony will introduce a Sandstone color variant of the WH-1000XM6, with no price change.
This move positions Sony to compete more aggressively in the high-end audio market against Apple.

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Story summary

Sony Group Corporation will launch The ColleXion, a premium limited-edition headphone, on May 19, 2026, at about €629 in Europe.
The ColleXion is not a direct successor to the WH-1000XM6 and will be offered only in black.
On the same date, Sony will introduce a Sandstone color variant of the WH-1000XM6, with no price change.
This move positions Sony to compete more aggressively in the high-end audio market against Apple.