Netflix Expands Operations in Argentina with New Office and Diverse Content Slate

Netflix has recently opened a new 20,000 square foot office in Buenos Aires, marking a significant expansion of its operations in Argentina. This development follows the success of its ambitious series "The Eternaut" and is part of a broader strategy to enhance its presence in Latin America. The Buenos Aires office is the third Netflix location established in the region this year, following larger headquarters in Mexico City and São Paulo.

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Argentina has emerged as a pivotal player in Netflix's regional strategy due to its rich audiovisual heritage and creative talent. Francisco Ramos, Netflix's vice president of content for Latin America, emphasized the country's ability to produce local stories with universal appeal. The new office will focus primarily on production, marketing, and public relations, reinforcing Netflix's commitment to the Argentine audiovisual industry as it celebrates 15 years in Latin America.

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Netflix's upcoming projects in Argentina include a variety of films and series. Notable among these is a new film by Santiago Mitre, following his Oscar-nominated "Argentina, 1985," featuring actors Verónica Llinás and Peter Lanzani. Additionally, Ricardo Darin will star in "Lo dejamos acá," directed by Hernán Goldfrid. The platform is also set to release "Moria," a fictional series inspired by actress Moria Casán, on August 14, coinciding with her 80th birthday.

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The second season of "The Eternaut" is in advanced development, while the prison drama "In The Mud" will premiere its third season. Netflix is venturing into short-form content with "Carísima," a 10-episode series by Caro Pardíaco. Documentaries remain a key focus, with titles such as "Yiya Murano: Death at Tea Time" and upcoming films on Argentine figures like soccer star Emiliano Martínez and singer-songwriter Fito Páez.

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While Netflix's expansion and diverse content slate have been largely welcomed, some critics express concerns about the potential saturation of the market with similar content. The challenge lies in maintaining originality and quality amidst a growing number of productions.

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Francisco Ramos stated, “Our commitment to the country and the Argentinian audiovisual industry is not only renewed but also strengthened by today’s announcement.” He highlighted the importance of documentaries in Netflix's strategy, noting their popularity and the unique perspectives they offer.

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Looking ahead, Netflix is set to release several anticipated projects, including the animated series "Mafalda," directed by Juan José Campanella, and the dystopian mini-series "The Future is Ours," based on Philip K. Dick’s work. Both are expected to debut next year, further solidifying Netflix's investment in Argentine storytelling.

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• “Argentina has become a key player in our regional strategy thanks to its audiovisual heritage, creative prowess and ability to tell local stories whose significance and impact make them universal,” — Francisco Ramos, Netflix Vice President of Content for Latin America.

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• “Florencia Trincheri / Netflix ©2026 Florencia Trincheri / Netflix “Documentaries are a key part of our strategy because they offer unique perspectives on society and complement our broader content approach.” — Francisco Ramos.

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