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ASA Bans Juniper's Misleading Weight-Loss Ads Targeting Mothers

4/8/2026

Summary

Story summary

The Advertising Standards Authority (ASA) has banned Juniper's online pharmacy ads promoting prescription-only weight-loss medications to the public.
The ASA found the campaigns exploited body image insecurities of new mothers and failed to disclose the sponsored nature of the posts, including in Facebook weight-loss support groups.
The ASA instructed Juniper to refrain from promoting prescription medicines in the future.
CheqUp Health criticized enforcement in this evolving sector.

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Story summary

The Advertising Standards Authority (ASA) has banned Juniper's online pharmacy ads promoting prescription-only weight-loss medications to the public.
The ASA found the campaigns exploited body image insecurities of new mothers and failed to disclose the sponsored nature of the posts, including in Facebook weight-loss support groups.
The ASA instructed Juniper to refrain from promoting prescription medicines in the future.
CheqUp Health criticized enforcement in this evolving sector.