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Philippine Literacy Crisis Threatens Call Center Industry Growth

4/8/2026

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Summary

Story summary

The Philippine call centre industry employs over a million people and generates significant revenue.
Nine in ten Filipino children cannot read and comprehend a simple text by age 10.
Nestor Flores, CEO of Abba Personnel Services, says applicants struggle more with basic exams than in previous years.
Jack Madrid, president of the IT & Business Process Association of the Philippines, warns that the literacy failure threatens industry growth.

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Story summary

The Philippine call centre industry employs over a million people and generates significant revenue.
Nine in ten Filipino children cannot read and comprehend a simple text by age 10.
Nestor Flores, CEO of Abba Personnel Services, says applicants struggle more with basic exams than in previous years.
Jack Madrid, president of the IT & Business Process Association of the Philippines, warns that the literacy failure threatens industry growth.