Full Breakdown
Celebrating Thai Culture in Kowloon City: The Jenford Building Mural
4/8/2026, 12:47:30 PM
Overview of the Mural Project
Under a public initiative aimed at enhancing the aesthetic appeal of Kowloon City, seven murals celebrating the Thai and Chiu Chow heritage will be installed in the district, which is known for its ethnic Thai population and traditional stores. The first mural has been completed on the Jenford Building, located on South Wall Road, in the heart of the area often referred to as “Little Thailand.” This vibrant mural features a purple cartoon elephant dressed in a blue Hawaiian shirt, set against a bright yellow background adorned with smiley emojis and pink lotuses.
Community Involvement and Artistic Vision
Wong Siu-yung, chairwoman of the Jenford Building incorporated owners’ committee, expressed her satisfaction with the mural, stating, “I’m happy with the mural. It looks so lively and energetic, the colours look great.” Wong emphasized the importance of reflecting Thai culture in the mural, given the building's proximity to numerous Thai restaurants and grocery stores. She specifically requested that the artists avoid depicting ferocious animals, such as tigers, to maintain a friendly atmosphere.
The Urban Renewal Authority, which oversees the district-based building rehabilitation pilot scheme, subsidizes renovation and beautification efforts. The authority invited a team of Thai artists to create the mural, with lead artist Jahdub aiming to convey Thai values of kindness and joy through a modern artistic style. Jahdub noted, “We Thais like to smile and greet others; we’re very friendly.”
Artistic Challenges and Symbolism
The mural's design incorporates traditional Thai symbols, such as the elephant and lotuses, to represent community hospitality. Artist Mauy explained the color choices, stating that purple and yellow were selected not only for their visual appeal but also for their connection to the Thai national flag. The mural was completed in just seven days, although the artists faced challenges due to the building being encased in bamboo scaffolding, limiting their working space and visibility.
Despite these difficulties, Jahdub and his team found the experience rewarding. They interacted with local residents, who reminded them of their home in Thailand, leading Jahdub to describe Kowloon City as “like a second home.”
Conclusion
The mural on the Jenford Building represents a significant cultural initiative aimed at celebrating the Thai heritage within Kowloon City. Through vibrant artwork and community engagement, the project not only beautifies the area but also fosters a sense of connection among residents and visitors alike. As more murals are planned under this initiative, the cultural landscape of Kowloon City is set to become even more vibrant and inclusive.
