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Story summary
- A Fandango study finds Generation Z leads in moviegoing, with millennials averaging seven visits annually.
- Generation X averages 6.1 visits per year, and baby boomers average 5.7.
- Generation Z sees films as a social activity, while millennials view them as an escape.
- Scheduling and ticket deals are barriers to attendance.
- Looking ahead, 76% plan to see films in theaters this summer, with Toy Story 5 as the most anticipated release.
