CinemaCon 2026 Poster Competition Highlights Artistic Talent

The annual CinemaCon poster competition has recognized Johanna Greif, a graphic designer from North Bend Theatre in Washington, as the first-place winner for her evocative design that captures the essence of the movie-going experience. Greif's poster reflects her personal connections to cinema, emphasizing the communal emotional journey that unfolds in theaters. “It’s about connecting with people and sharing an emotional experience,” Greif stated, highlighting the unique atmosphere of movie theaters where audiences can express their emotions freely.

Variety Magazine

Greif's winning design pays homage to the 85-year-old North Bend Theatre, featuring an art deco style that mirrors the theater's dramatic exterior. The poster incorporates iconic elements from cinema history, including the ruby slippers from “The Wizard of Oz,” the blood-red balloon from “It,” and James Bond's signature martini. This blend of nostalgia and local significance resonated with the judges, earning her a round-trip flight to Las Vegas for CinemaCon and the opportunity for her artwork to be printed on T-shirts for conference attendees.

Variety Magazine

The competition, now in its fifth year, invites submissions from movie theater employees worldwide. This year, a total of 46 entries were submitted, showcasing a diverse range of artistic interpretations related to cinema. Richard Dahms from Galaxy Theatres and Patrick Stickney from Classic Cinemas secured the second and third places, respectively. The contest serves not only as a platform for artistic expression but also as a means to celebrate the cultural significance of movie theaters.

Variety Magazine

Greif expressed her enthusiasm for promoting the North Bend Theatre, which is operated by her fiancé, Sam Burrows, and his family. The theater is a central hub for the local community, situated in a picturesque area known for its connection to David Lynch’s “Twin Peaks.” Greif noted the atmospheric qualities of the location, stating, “There are all these tall trees around. It’s moody and atmospheric.” This local pride is a testament to the role that theaters play in fostering community engagement and cultural identity.

Variety Magazine

CinemaCon organizers have praised the creativity and passion displayed by all participants in the competition. The event aims to highlight the importance of movie theaters in a digital age, encouraging a resurgence of interest in communal viewing experiences.

Variety Magazine

• “It’s about connecting with people and sharing an emotional experience,” — Johanna Greif, Winner of the Poster Competition

Variety Magazine

• “We’re right across the street from the diner where Kyle MacLachlan got his coffee and pie,” — Johanna Greif, on the North Bend Theatre's location

Variety Magazine

The CinemaCon poster competition not only showcases artistic talent but also reinforces the cultural significance of movie theaters as vital community spaces.

Variety Magazine