Story perspectives

T. Rowe Price Sees $5.2B Outflows, Plans New ETFs

4/9/2026

Summary

Story summary

T. Rowe Price reported net outflows of $11.6 billion in December 2025.
Outflows narrowed to $5.2 billion in January 2026.
Total assets under management rose to $1.8 trillion, supported by inflows into multi-asset and target-date retirement portfolios now exceeding $580 billion.
The firm plans to launch transparent active Exchange-Traded Funds (ETFs) to capture capital from active managers while preserving its fee profile amid market volatility and inflation risks.

History

Historical Context

The 2008 financial crisis, triggered by the collapse of the housing bubble and excessive risk-taking by financial institutions, led to significant market volatility. In response, T. Rowe Price adapted its strategies, managing $1.8 trillion in assets. Today, the company faces net outflows of $11.6 billion, reflecting ongoing investor caution and the need for innovative products like transparent active ETFs to meet evolving market demands.

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Story summary

T. Rowe Price reported net outflows of $11.6 billion in December 2025.
Outflows narrowed to $5.2 billion in January 2026.
Total assets under management rose to $1.8 trillion, supported by inflows into multi-asset and target-date retirement portfolios now exceeding $580 billion.
The firm plans to launch transparent active Exchange-Traded Funds (ETFs) to capture capital from active managers while preserving its fee profile amid market volatility and inflation risks.

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