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YouTube Trials Ads That Hide Skip Button, Introduces Premium Lite

4/9/2026

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Summary

Story summary

YouTube is testing an ad format that obscures the skip button with a large banner, hindering users from skipping.
Reddit users report the change, noting the banner can be flicked down to reveal the skip button.
On YouTube's TV app, some users face longer unskippable ads, up to 90 seconds, though not yet global.
YouTube introduced an $8/month Premium Lite plan that reduces ads but does not eliminate them.

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Story summary

YouTube is testing an ad format that obscures the skip button with a large banner, hindering users from skipping.
Reddit users report the change, noting the banner can be flicked down to reveal the skip button.
On YouTube's TV app, some users face longer unskippable ads, up to 90 seconds, though not yet global.
YouTube introduced an $8/month Premium Lite plan that reduces ads but does not eliminate them.