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Sazerac Considers Deal with Brown-Forman Amid Market Challenges

4/9/2026

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Summary

Story summary

Sazerac Co. weighs a potential deal with Brown-Forman Corp., Jack Daniel's producer, per the Wall Street Journal.
Brown-Forman is also in talks with France's Pernod Ricard for a possible merger.
Brown-Forman shares rose 13% after the reports.
The discussions reflect a broader push to revitalize growth amid declining demand and rising costs.
Sazerac and Brown-Forman have not commented.

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Story summary

Sazerac Co. weighs a potential deal with Brown-Forman Corp., Jack Daniel's producer, per the Wall Street Journal.
Brown-Forman is also in talks with France's Pernod Ricard for a possible merger.
Brown-Forman shares rose 13% after the reports.
The discussions reflect a broader push to revitalize growth amid declining demand and rising costs.
Sazerac and Brown-Forman have not commented.