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OpenAI Projects $2.5B Ad Revenue by 2026, $100B by 2030

4/9/2026

35 5 Full Breakdown

Summary

Story summary

OpenAI projects advertising revenue of $2.5 billion in 2026.
Revenue could reach $100 billion by 2030, with $11B in 2027, $25B in 2028, and $53B in 2029, assuming 2.75 billion weekly users.
OpenAI began testing ads in ChatGPT for U.S. users in January, and the pilot expanded to over 600 advertisers with no negative impact on consumer trust metrics.

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Story summary

OpenAI projects advertising revenue of $2.5 billion in 2026.
Revenue could reach $100 billion by 2030, with $11B in 2027, $25B in 2028, and $53B in 2029, assuming 2.75 billion weekly users.
OpenAI began testing ads in ChatGPT for U.S. users in January, and the pilot expanded to over 600 advertisers with no negative impact on consumer trust metrics.