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Unilever to Acquire Grüns, Expanding Wellness Portfolio

4/9/2026

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Summary

Story summary

Unilever plans to acquire Grüns, a U.S. greens supplement brand, to bolster its beauty and wellness portfolio.
Grüns, founded in 2023 by Chad Janis, ships 10 million gummies daily.
The deal follows Unilever's recent merger with McCormick, targeting the growing supplements market.
Unilever Chief Executive Officer Jostein Solheim calls Grüns a significant expansion opportunity.
Financial terms remain undisclosed pending regulatory approvals.

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Story summary

Unilever plans to acquire Grüns, a U.S. greens supplement brand, to bolster its beauty and wellness portfolio.
Grüns, founded in 2023 by Chad Janis, ships 10 million gummies daily.
The deal follows Unilever's recent merger with McCormick, targeting the growing supplements market.
Unilever Chief Executive Officer Jostein Solheim calls Grüns a significant expansion opportunity.
Financial terms remain undisclosed pending regulatory approvals.