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Minivan Sales Surge 21% as Middle-Aged Men Rebrand

4/9/2026

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Story summary
  • In 2026, minivans are resurging as middle-aged men rebrand them as lifestyle vehicles.
  • Veronica Maoli, a New Jersey dealership owner, says minivans offer pickup-like utility and luxury interiors.
  • Rising fuel prices push buyers toward affordable options, with minivans averaging about $48,000 versus over $77,000 for full-size SUVs.
  • The shift coincides with a 21% rise in minivan sales in 2025, and Chrysler CEO Matt McAlear cites convenience over aesthetics.