Story perspectives

Fujiyoshida Faces Overtourism Challenges Amid Tourist Surge

4/9/2026

Summary

Story summary

In Fujiyoshida, Japan, an influx of more than 10,000 tourists daily disrupts residents, per Masatoshi Hada of the Economics and Environment Department.
The city opted not to promote festivals to curb overtourism.
Security measures increased, including restricting vehicle access to popular sites.
Locals report littering and communication barriers and mixed feelings about visitors.
The government aims to raise inbound tourism from 40 million to 60 million by 2030.

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Story summary

In Fujiyoshida, Japan, an influx of more than 10,000 tourists daily disrupts residents, per Masatoshi Hada of the Economics and Environment Department.
The city opted not to promote festivals to curb overtourism.
Security measures increased, including restricting vehicle access to popular sites.
Locals report littering and communication barriers and mixed feelings about visitors.
The government aims to raise inbound tourism from 40 million to 60 million by 2030.