Michael Jordan's Impact on NASCAR Through 23XI Racing

Michael Jordan, renowned for his basketball legacy, has made significant strides in the NASCAR world as the co-owner of 23XI Racing, a venture he established with Denny Hamlin in 2021. Following a challenging tenure in basketball management, where he struggled to achieve success with the Charlotte Bobcats, Jordan has found a new competitive outlet in NASCAR. As of 2026, 23XI Racing has achieved remarkable success, with Tyler Reddick, the driver of the No. 45 car, winning four of the first six events of the Cup season, including the prestigious Daytona 500. Bubba Wallace, driving the No. 23 car, has also performed consistently, finishing no worse than 11th in the initial races.

The Guardian

Jordan's leadership style has been characterized as firm yet forgiving, drawing parallels to his basketball career. Dave Rogers, 23XI’s senior director of competition, noted that Jordan emphasizes performance and resilience, encouraging team members to take risks and learn from their outcomes. This approach has fostered a competitive environment that has propelled the team to the top of the owner leaderboard, alongside established figures like Roger Penske and Rick Hendrick.

The Guardian

In a bold move, Jordan led 23XI Racing to file an antitrust lawsuit against NASCAR in October 2025, challenging the organization's monopolistic practices. The lawsuit highlighted grievances regarding revenue distribution and the financial burdens placed on teams. Despite initial legal challenges, Jordan's experience in high-stakes environments proved beneficial. Testimonies and evidence presented during the trial, including disparaging remarks made by NASCAR officials, ultimately led to a settlement that favored the teams, marking a significant victory for Jordan and his organization.

The Guardian

Jordan's involvement in NASCAR extends beyond racing; he has also engaged with the sport's complex racial dynamics. By partnering with Wallace, a prominent advocate for social justice within NASCAR, Jordan has sought to attract a broader audience and address the sport's historical issues with race. His efforts have included public appearances and discussions aimed at reshaping NASCAR's image and making it more inclusive.

The Guardian

Jordan expressed his excitement about his connection to NASCAR, stating, “I feel like I watch it through the lens of my father, or with my family – and that matters to me.” This sentiment reflects his deep personal ties to the sport, which he has cherished since childhood.

The Guardian

Despite the successes, some critics have raised concerns about the sustainability of 23XI Racing's achievements and the potential conflicts of interest arising from Hamlin's dual role as a driver and co-owner. Additionally, the legal battle with NASCAR has drawn mixed reactions, with some industry insiders wary of the implications for team dynamics and future collaborations.

The Guardian

• “I’m cursed with this competitive gene, that anything I do is from a competitive lens,” — Michael Jordan, Co-owner of 23XI Racing

The Guardian

• “Basketball is just a small part of your life,” — Charles Barkley, Former NBA Player

The Guardian

• “It’s not real, but if you want to make it real, let me know.” — Denny Hamlin, Co-owner of 23XI Racing

The Guardian

As the 2026 NASCAR season unfolds, Michael Jordan's influence as an executive is becoming increasingly evident, marking a new chapter in his storied career.

The Guardian