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Ex-Apple Engineers Launch $180 AI Wearable, Faces Skepticism

4/10/2026

29 6 Full Breakdown

Summary

Story summary

Chris Nolet and Ryan Burgoyne, former Apple engineers, plan to launch Button, a $180 AI wearable resembling an iPod Shuffle that activates when pressed.
The device relies on a smartphone for internet access and will initially support only iOS, with a $7.99 per month Button AI Pro subscription.
Critics question its necessity and practicality, arguing it could function as an app and doubting value in a market dominated by smartphones.

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Story summary

Chris Nolet and Ryan Burgoyne, former Apple engineers, plan to launch Button, a $180 AI wearable resembling an iPod Shuffle that activates when pressed.
The device relies on a smartphone for internet access and will initially support only iOS, with a $7.99 per month Button AI Pro subscription.
Critics question its necessity and practicality, arguing it could function as an app and doubting value in a market dominated by smartphones.