Full Breakdown
Zendaya and Law Roach Launch New Fashion Collection with On
4/10/2026, 2:16:58 AM
Overview of the Collection
Zendaya and Law Roach have unveiled their first full fashion collection in collaboration with the Swiss athletic performance brand On. This new lineup, which includes elevated sportswear and loungewear, features items such as ribbed tank tops, parachute pants, and the Cloudnova Moon running shoes. The collection is set to be available globally on April 16, 2026, through On's official website.
Campaign and Creative Vision
To promote the collection, Zendaya stars in a visually striking campaign video titled "Shape of Dreams," directed by acclaimed filmmaker Spike Jonze. The three-minute film begins in a minimalist white room and evolves into a surreal visual experience, showcasing dancers in matching outfits from the collection. The narrative highlights the creative process behind the collaboration, with Zendaya's ideas personified through imaginative visual effects.
Zendaya expressed her enthusiasm for the project, stating, “It’s been so much fun to collaborate with Law and the On team on these essentials. We wanted to create pieces that feel versatile and easy to wear – styles that move with you across different moments.” She emphasized that the goal was to instill a sense of confidence and ease in the wearers.
Background of the Collaboration
This collection marks a significant expansion of Zendaya and Roach's ongoing partnership with On, which began with the co-design of the Cloudzone Moon sneaker in 2024. The collaboration aims to blend Zendaya's perspective on modern sportswear with On's design expertise, reinforcing the brand's push into the lifestyle segment of the market.
Official Statements & Responses
Alex Griffin, Chief Marketing Officer at On, remarked on the collaboration, stating, “Zendaya’s creative spirit is felt in every detail — shaping how performance and style come together.” He highlighted that the launch reflects the culture of curiosity and collaboration that defines On's approach to design.
Criticism & Opposition
While the collection has been met with enthusiasm, some critics argue that the fashion industry often prioritizes celebrity collaborations over traditional craftsmanship. This perspective raises questions about the long-term impact of such partnerships on the fashion landscape.
What's Next
Following the launch of this collection, Zendaya is expected to continue her busy schedule with upcoming film releases, including A24's "The Drama," the third season of "Euphoria," and other major projects like "Dune: Part Three." The success of this collection may further solidify her influence in both the fashion and entertainment industries.
Verbatim Quotes
- “It’s been so much fun to collaborate with Law and the On team on these essentials,” — Zendaya, Actress and Designer
- “Zendaya’s creative spirit is felt in every detail — shaping how performance and style come together,” — Alex Griffin, Chief Marketing Officer at On
This collaboration between Zendaya and Law Roach with On represents a notable intersection of fashion and pop culture, aiming to deliver versatile and stylish pieces that resonate with a global audience.
