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Lexie Hull Launches FORTA Cosmetics, Eyes Playoff Push

4/10/2026

43 7 Full Breakdown

Summary

Story summary

Lexie Hull, a star for the Indiana Fever, starts games with a 20-minute nap and a beauty routine.
She follows the mantra "look good, feel good, play good" to boost confidence.
Hull regards having her nails done as a superstition.
Hull launched FORTA Cosmetics and partnered with Faves, an athlete-led marketing platform.
Entering her fourth season with the Fever, she aims to build on last season's playoff run after Caitlin Clark's injury.

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Story summary

Lexie Hull, a star for the Indiana Fever, starts games with a 20-minute nap and a beauty routine.
She follows the mantra "look good, feel good, play good" to boost confidence.
Hull regards having her nails done as a superstition.
Hull launched FORTA Cosmetics and partnered with Faves, an athlete-led marketing platform.
Entering her fourth season with the Fever, she aims to build on last season's playoff run after Caitlin Clark's injury.