Full Breakdown
Melbourne Couple's Innovative Cocktail Foamer Achieves $10 Million Valuation
4/10/2026, 3:17:52 AM
Introduction to Aquafab
Danny Kane and Rebecca Grey, a couple from Melbourne, Australia, have successfully launched Aquafab, a plant-based cocktail foamer that serves as an alternative to egg whites in beverages. Developed in 2023 and hitting shelves in September 2024, Aquafab has gained significant traction, particularly among cruise lines such as Princess, Disney, Holland America, Silversea, Crystal, and Seabourn, which have purchased the product in bulk.
The Genesis of Aquafab
The idea for Aquafab emerged from the couple's experience in the hospitality industry. Rebecca, who was new to bartending, expressed concerns about the safety and allergen risks associated with using raw egg whites in cocktails. This prompted the couple to experiment with aquafaba, the liquid from canned chickpeas, before ultimately shifting to faba beans, which provided a more consistent and odorless foaming solution. Danny noted, “We knew aquafaba from the chickpea can work, but it’s not consistent and it has a smell and a taste to it.”
Commitment to the Business
Realizing the potential of their product, Danny and Rebecca decided to fully commit to Aquafab, selling their wine bar and investing their life savings of approximately half a million dollars into the venture. They faced challenges during the initial production phase, requiring additional investors to support their efforts. Their determination paid off when they showcased Aquafab at the F & B@sea trade show in Miami, leading to partnerships with major distributors like Southern Glazer’s Wine & Spirits in the USA and Sump & Stammer in Germany.
Market Impact and Financial Outlook
Aquafab's unique positioning in the market has led to a valuation of $10 million, although Danny humorously remarked, “Not like that’s in our pocket.” Despite experiencing a loss in their first financial year, they anticipate breaking even soon, with projections for profitability in the following year. The product is sold at approximately $14 per unit in Australia and around $11 for cruise lines, translating to about 60 cents per cocktail.
Criticism and Challenges
While the couple has enjoyed early success, they acknowledge the challenges of entering a niche market with few competitors. Danny emphasized their commitment to quality, stating, “All of the base product comes from Victoria. There’s no additives, there’s no chemicals.” However, the couple's journey has not been without hurdles, as they navigate the complexities of scaling production and maintaining quality control.
Verbatim Quotes
- “We [were] very determined to make a product that was consistent, safe and performed well.” — Danny Kane, Co-founder of Aquafab
- “I didn’t know raw egg whites are used in cocktails and I was quite concerned about the safety issue around that and allergens some people may have to eggs.” — Rebecca Grey, Co-founder of Aquafab
- “We didn’t think it was going to turn out so well,” — Rebecca Grey, Co-founder of Aquafab
Aquafab represents a significant innovation in the cocktail industry, addressing safety concerns while offering a sustainable alternative to traditional ingredients. As the couple continues to expand their reach, their story exemplifies the potential for entrepreneurial success through dedication and innovation.
