Brazen Jewelry Store Heist in Perth Amboy: A Mother-Daughter's Fight for Survival

On Wednesday, April 5, 2026, a jewelry store in Perth Amboy, New Jersey, was the target of a bold daytime robbery. The incident occurred at SD Jewelry on Madison Avenue, where four masked thieves smashed the front window using sledgehammers and made off with an estimated $1 million in jewelry. The store is owned by a mother and daughter duo, who attempted to thwart the robbery by physically confronting the suspects as they fled in a stolen BMW.

New York Post

Dramatic footage captured the moment when the daughter clung to one of the robbers as he attempted to escape with a bag full of stolen jewelry. Despite the chaos, she fought back, determined to protect their family business. Witnesses, including Jessie Sanchez, a friend and neighboring business owner, praised the bravery of the duo. Sanchez remarked, “She fought with them like a man. She’s a brave woman,” while expressing concern for the mother, who fell during the struggle and sustained bruises.

ABC7 New York

The audacity of the robbery, executed in broad daylight and near a police substation, has left the local community rattled. Other business owners attempted to assist during the incident, with one employee reportedly trying to stop the getaway vehicle. The police are actively investigating the crime, but as of Thursday, the suspects remain at large. Authorities confirmed that no weapons were drawn during the robbery, and fortunately, no serious injuries were reported.

ABC7 New York

In the aftermath of the robbery, the mother expressed her distress over the loss but emphasized the importance of their safety, stating, “What’s important is that we’re alive... but I want them caught.” The daughter echoed her sentiments, sharing her emotional investment in the store, which she worked tirelessly to establish. She noted, “I fought with them... they’re not going to take all my effort.”

ABC7 New York

Despite the bravery displayed by the mother and daughter, some community members have raised concerns about the safety of small businesses in the area. The brazen nature of the robbery has sparked discussions about the need for increased security measures and police presence to protect local establishments.

ABC7 New York

The Perth Amboy Police Department is urging anyone with information about the robbery to come forward. Investigations are ongoing as authorities work to apprehend the suspects involved in this audacious crime.

ABC7 New York

• “She fought with them like a man. She’s a brave woman,” — Jessie Sanchez, Neighbor

New York Post

• “To come and take that form her, but what's important is that we're alive and that I thank God for that but I want them caught,” — Mother of the Store Owner

ABC7 New York