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Ube Brownie Trend Grows in U.S. Cuisine Landscape

4/10/2026

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Story summary
  • Maria Leyesa opened Foodologie in Long Beach, California, two years ago, featuring an ube brownie.
  • Ube is a purple yam used in Filipino cuisine and is not widely present in the United States.
  • It appeared on fewer than 2% of restaurant menus last year.
  • The growing presence is reflected in Trader Joe’s ice cream and a Starbucks iced ube coconut macchiato.