Back to today’s briefing

Story perspectives

The Devil Wears Prada 2 Aims for $66M Opening

4/10/2026

36 5 Full Breakdown

Summary

Story summary

David Frankel's The Devil Wears Prada 2 opens May 1 and targets a domestic box office over $66 million.
Presales have been strong since March 12, outpacing Wuthering Heights.
Anne Hathaway, Emily Blunt, and Stanley Tucci return, signaling two decades of character growth.
Disney aims Generation Z (Gen Z) and Millennials by leveraging nostalgia, with a Mother's Day release to boost appeal.

History

Historical Context

"The Devil Wears Prada," released in 2006, grossed over $326 million, highlighting the film industry's embrace of fashion. Its success paved the way for a musical adaptation, announced in 2015, reflecting a trend of reviving popular films to attract younger audiences. Disney's 2023 release strategy aims to capture Gen Z and Millennials, leveraging nostalgia and established franchises for contemporary cinema's relevance.

1 of 2

Story summary

David Frankel's The Devil Wears Prada 2 opens May 1 and targets a domestic box office over $66 million.
Presales have been strong since March 12, outpacing Wuthering Heights.
Anne Hathaway, Emily Blunt, and Stanley Tucci return, signaling two decades of character growth.
Disney aims Generation Z (Gen Z) and Millennials by leveraging nostalgia, with a Mother's Day release to boost appeal.

1 / 2