Story perspectives

BLACKPINK's Jennie Kim Named Ray-Ban's Global Ambassador

4/10/2026

Summary

Story summary

Jennie Kim, a member of BLACKPINK, was named Ray-Ban's global brand ambassador.
Ray-Ban describes her as a representative of its values of expression and innovation.
The collaboration features various Ray-Ban styles, including the new Meta line.
The appointment aligns with Ray-Ban's strategy to connect with younger consumers and follows Jennie Kim's prior partnerships with Adidas and Chanel.
The campaign aims to resonate with fans and promote self-expression through fashion.

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Story summary

Jennie Kim, a member of BLACKPINK, was named Ray-Ban's global brand ambassador.
Ray-Ban describes her as a representative of its values of expression and innovation.
The collaboration features various Ray-Ban styles, including the new Meta line.
The appointment aligns with Ray-Ban's strategy to connect with younger consumers and follows Jennie Kim's prior partnerships with Adidas and Chanel.
The campaign aims to resonate with fans and promote self-expression through fashion.