Full Breakdown
NBC Sports Partners with Overtime to Elevate High School Football
4/10/2026, 8:24:38 PM
Strategic Partnership Announcement
On April 9, 2026, NBC Sports announced a significant programming, distribution, and sales partnership with Overtime, aimed at enhancing high school football through Overtime's innovative OT7 league and the Navy All-American Bowl. This collaboration positions NBC Sports as the media home for OT7's postseason and championship weekend, with select games scheduled to air on June 13-14 at 2 p.m. ET on NBC and Peacock. The OT7 league features a unique 7v7 format that showcases elite high school football talent, boasting over 100 alumni who played in the Southeastern Conference (SEC) and Big Ten during the last college football season.
Background on OT7 and Navy All-American Bowl
The Navy All-American Bowl, a premier high school football all-star game, has been broadcast by NBC Sports since 2002 and is recognized as one of the most-watched high school sporting events in the United States. The event has produced more than 630 NFL players over its 27-year history. The partnership with Overtime is seen as a natural progression, as both entities aim to promote and elevate opportunities for high school athletes while engaging a younger audience through Overtime's substantial social media presence.
Key Figures and Statements
Marc Kohn, President of Content & Media at Overtime, emphasized the partnership's long-term vision, stating, “We don’t think about this as a single broadcast event. We think about it as the beginning of a long-term relationship between OT7, NBC Sports, and millions of fans that follow these football properties.” Gary Quinn, Vice President of Partnerships & Owned Properties at NBC Sports, echoed this sentiment, highlighting the partnership's potential to create a compelling fan experience that fosters lifelong loyalty to both OT7 and the Navy All-American Bowl.
Broader Implications for High School Football
This partnership marks a pivotal moment in high school football, as it attempts to establish a more unified national presence for the sport. Overtime has been actively working to fill the void of a national championship in high school football, which has been challenging due to the independent operation of state associations. The collaboration with NBC Sports is expected to enhance visibility and opportunities for elite athletes, while also providing a platform for corporate partners.
Funding and Support for Overtime
Overtime is backed by prominent venture capital firms and strategic investors, including Liberty Media Corporation, Amazon, and several high-profile athletes such as Kevin Durant and Carmelo Anthony. This financial support underscores Overtime's commitment to revolutionizing youth sports and expanding its reach within the competitive landscape of high school athletics.
What's Next
As the partnership unfolds, NBC Sports and Overtime plan to collaborate on sales, distribution, and original content creation throughout the year, particularly during All-American Bowl Week in January. The upcoming championship weekend in June will serve as a key event to showcase the talents of high school athletes and solidify the partnership's impact on the sport.
Verbatim Quotes
- “Our job now is to make the fan experience so compelling they become lifelong fans of OT7 and the Navy All-American Bowl.” — Marc Kohn, President of Content & Media, Overtime
- “NBC Sports’ partnership with Overtime’s OT7’s and its extensive social media presence provides a powerful national showcase and platform for the best high school football players in the country,” — Gary Quinn, Vice President, Partnerships & Owned Properties, NBC Sports
