Olympique Marseille Unveils 2026-2027 Home Kit and New Logo

The Olympique Marseille 2026-2027 home kit has been leaked, potentially as part of a strategic promotional campaign coinciding with the unveiling of the club's new crest. The kit, designed by Puma, features a white base adorned with navy blue and gold detailing, prominently displaying the new club logo alongside the blue Puma cat and the CMA CGM sponsor logo. This kit is expected to launch in May 2026.

Marseille 26-27 Home Kit LeakedOlympique Marseille: new crest, color, and visual identity

The Puma OM 26-27 jersey utilizes a fresh template that will also be seen in the AC Milan 26-27 kit, showcasing a distinct woven fabric texture. The design includes navy blue and gold accents on the collar and sleeve cuffs, aligning with the club's updated visual identity. The new logo, which has undergone its first change in 22 years, will be featured on match kits in two versions: one with a star and the club's motto, "Droit au But," and a simplified version for other merchandise.

Marseille 26-27 Home Kit Leaked

The new logo reflects a synthesis of the club's historical colors and the iconic blues of Marseille, including elements inspired by the city's street signs and natural landscapes. The typography merges the club's visual archives with the Mediterranean identity, aiming for a design that is both modern and rooted in tradition. This evolution is part of a broader rebranding effort that began with the registration of the club's Pantone in October 2025.

Olympique Marseille: new crest, color, and visual identity

The club has not issued an official statement regarding the leak of the kit or the logo change. However, the promotional materials suggest a deliberate strategy to generate excitement among fans. The integration of the new logo with the kit design indicates a cohesive branding approach aimed at enhancing the club's identity.

Marseille 26-27 Home Kit Leaked

While the new kit and logo have been met with enthusiasm from some fans, there are dissenting opinions regarding the necessity of the logo change after two decades. Critics argue that the historical significance of the previous logo should have been preserved more prominently in the new design.

Olympique Marseille: new crest, color, and visual identity

• “Purer in its design, this logo does not represent a break with the past, but rather a way of revealing its essential lines while embracing a design as unique as Marseille’s own DNA.” — Club Representative

Olympique Marseille: new crest, color, and visual identity

The official launch of the Olympique Marseille 2026-2027 home kit is anticipated in May 2026, coinciding with the club's promotional activities surrounding the new crest. Fans are encouraged to share their thoughts on the new designs as the club prepares for the upcoming season.

Marseille 26-27 Home Kit Leaked