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YouTube Premium Prices Rise: Individual Plan Hits $15.99

4/10/2026

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Summary

Story summary

YouTube Premium will raise U.S. prices in June 2026: individual plan $15.99, family $26.99, and student $8.99.
YouTube Premium cites the need to maintain service quality and support creators.
This is the first price hike since 2023, and some subscribers have considered canceling.
The change comes as YouTube introduces unskippable ads for non-subscribers and tightens ad blocker rules.

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Story summary

YouTube Premium will raise U.S. prices in June 2026: individual plan $15.99, family $26.99, and student $8.99.
YouTube Premium cites the need to maintain service quality and support creators.
This is the first price hike since 2023, and some subscribers have considered canceling.
The change comes as YouTube introduces unskippable ads for non-subscribers and tightens ad blocker rules.