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Sophie Hicks' 025S Building Blends Beauty and Ugliness

4/10/2026

31 7 Full Breakdown

Summary

Story summary

Architect Sophie Hicks reflects on moving from fashion to architecture to capture a brand's essence.
Her project, the 025S building in Seoul, blends contrasting elements to symbolize beauty and ugliness in perfume.
The design features a dark, grounded base transitioning to a lighter, ethereal upper section.
Despite challenges, Hicks remains optimistic about future projects in Korea, driven by the enthusiasm of younger generations.

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Story summary

Architect Sophie Hicks reflects on moving from fashion to architecture to capture a brand's essence.
Her project, the 025S building in Seoul, blends contrasting elements to symbolize beauty and ugliness in perfume.
The design features a dark, grounded base transitioning to a lighter, ethereal upper section.
Despite challenges, Hicks remains optimistic about future projects in Korea, driven by the enthusiasm of younger generations.