Story perspectives

Noosphere Partners with Sky News to Boost Journalist-Consumer Connection

4/10/2026

Summary

Story summary

Noosphere, a New York-based news company, signed a multiyear licensing agreement with Sky News to enable direct communication between journalists and consumers.
Jane Ferguson, founder of Noosphere, says the move aims to combat declining viewership by fostering a personal connection to news.
The trend includes journalists going independent on Substack, signaling demand for authenticity.
Subscribers can support individual journalists, creating a revenue-sharing model.
Ferguson plans expansion in the U.S. market.

1 of 1

Story summary

Noosphere, a New York-based news company, signed a multiyear licensing agreement with Sky News to enable direct communication between journalists and consumers.
Jane Ferguson, founder of Noosphere, says the move aims to combat declining viewership by fostering a personal connection to news.
The trend includes journalists going independent on Substack, signaling demand for authenticity.
Subscribers can support individual journalists, creating a revenue-sharing model.
Ferguson plans expansion in the U.S. market.