Story perspectives

Hebei Institute Trains Global Students in Chinese Business

4/11/2026

Summary

Story summary

The Hebei Software Institute in Baoding leads a program attracting students from Southeast Asia and Africa, focusing on Chinese language and business practices.
The institute offers programs in e-commerce and digital marketing.
As China's growth slows, the courses aim to equip students to support Chinese companies expanding globally.
Zhao Zhijiang of Anbound think tank says graduates must understand Chinese business and local markets, making them key conduits for international operations.

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Story summary

The Hebei Software Institute in Baoding leads a program attracting students from Southeast Asia and Africa, focusing on Chinese language and business practices.
The institute offers programs in e-commerce and digital marketing.
As China's growth slows, the courses aim to equip students to support Chinese companies expanding globally.
Zhao Zhijiang of Anbound think tank says graduates must understand Chinese business and local markets, making them key conduits for international operations.