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Bodybuilder Wins Apology After Photo Misuse by Clinic

4/11/2026

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Summary

Story summary

Sion Monty, a 38-year-old bodybuilder from Porthmadog, Gwynedd, says Longevity Wellness Clinic used his photos without permission to promote its programs.
After documenting his weight-loss journey online, he gained 240,000 Instagram followers.
He found the misuse when the clinic’s website claimed he had worked with them.
Following his complaint, the clinic removed the photos and apologized; the employee responsible lost their job.

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Story summary

Sion Monty, a 38-year-old bodybuilder from Porthmadog, Gwynedd, says Longevity Wellness Clinic used his photos without permission to promote its programs.
After documenting his weight-loss journey online, he gained 240,000 Instagram followers.
He found the misuse when the clinic’s website claimed he had worked with them.
Following his complaint, the clinic removed the photos and apologized; the employee responsible lost their job.