Full Breakdown
Kodak Launches New Film Stock VERITA 200D for "Euphoria" Season 3
4/11/2026, 12:54:39 PM
Introduction to VERITA 200D
Eastman Kodak Company has officially launched VERITA 200D, a new color-negative motion-picture film stock developed in collaboration with Sam Levinson, the creator of HBO's "Euphoria," and cinematographer Marcell Rév. This film stock, available in 35mm, 65mm, and 16mm formats, aims to achieve a classic cinematic aesthetic that aligns with the visual direction of "Euphoria" Season 3, which premieres on April 12.
Development and Features
Kodak's VERITA 200D is designed to deliver a more traditional film look, characterized by detailed highlights, high color saturation, and natural skin tones. Vanessa Bendetti, Kodak's vice president and head of motion picture, emphasized that the new stock provides a shorter yet rich dynamic range, contrasting with the pristine quality of Kodak's flagship VISION3 stock. The development process involved extensive testing, with Levinson and Rév exposing over one million feet of film during production.
Background and Context
The creation of VERITA 200D stems from a growing demand among filmmakers for film stocks that evoke the aesthetics of older eras, particularly the 1970s, 1980s, and 1990s. Bendetti noted that many cinematographers have expressed a desire for the return of older stocks, which are no longer feasible to recreate due to the unavailability of original materials. Thus, Kodak has focused on reinventing these stocks to meet contemporary filmmaking needs.
Broader Implications for Filmmaking
The introduction of VERITA 200D reflects Kodak's commitment to providing filmmakers with diverse creative tools. Bendetti indicated that this new stock could be the first step in expanding Kodak's offerings beyond VISION3, addressing the industry's desire for alternatives that diverge from the hyper-realism of digital cinematography. The stock has already been utilized in other projects, including A24’s upcoming film "The Death of Robin Hood," shot by cinematographer Patrick Scola.
Criticism & Opposition
Despite the excitement surrounding VERITA 200D, some industry professionals remain skeptical about the challenges of recreating the look of older film stocks. Bendetti acknowledged that while there is a strong desire for vintage aesthetics, the complexities of film formulation make it difficult to replicate past products accurately.
Official Statements & Responses
Kodak's Vanessa Bendetti stated, “In addition to recent advancements to Vision3... the commercialization of Verita 200D underscores Kodak’s continued commitment to providing filmmakers with a variety of the highest-quality creative tools possible.” This sentiment highlights Kodak's focus on meeting the evolving demands of filmmakers while maintaining the integrity of film as a medium.
What's Next
As "Euphoria" Season 3 premieres, Kodak plans to showcase VERITA 200D through promotional materials, including a sizzle reel featuring footage shot with the new stock. The company aims to continue engaging with cinematographers to refine and expand its film offerings in the future.
In summary, Kodak's VERITA 200D represents a significant development in the film industry, catering to a renewed interest in classic cinematic aesthetics while navigating the complexities of modern filmmaking.
