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Story summary
- Pearson Broadcasting will acquire the 93.7 FM frequency from KISR (Kisser 93) for $1.235 million, pending FCC approval, expected to close this summer.
- KISR will move to 93.1 FM and maintain its local format.
- The 93.7 FM station will rebrand as ESPN Arkansas 93.7 and expand coverage across Northwest Arkansas and parts of Eastern Oklahoma.
- Fred Baker, KISR's founder, emphasized the importance of local service.
