Story perspectives

Smart TVs Offer User Privacy Controls for Data Tracking

4/11/2026

Summary

Story summary

Smart TVs collect data on user preferences to enable targeted advertising and content recommendations.
Users can limit tracking by disconnecting the TV from Wi-Fi or using a guest network.
Sony TVs with Google TV let users disable Automatic Content Recognition in privacy settings.
LG TVs let users toggle off Automatic Content Recognition and restrict data sharing.
Samsung TVs provide privacy options in their privacy settings to limit data collection.

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Story summary

Smart TVs collect data on user preferences to enable targeted advertising and content recommendations.
Users can limit tracking by disconnecting the TV from Wi-Fi or using a guest network.
Sony TVs with Google TV let users disable Automatic Content Recognition in privacy settings.
LG TVs let users toggle off Automatic Content Recognition and restrict data sharing.
Samsung TVs provide privacy options in their privacy settings to limit data collection.