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Students Misled by TikTok Scholarships, Experts Warn

4/11/2026

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Story summary
  • Many students nearing college decisions turn to TikTok and Instagram for scholarships, but experts warn many online ads are not legitimate.
  • Rosario Mendez of the Federal Trade Commission advises thorough research before applying.
  • Two-thirds of college students search for scholarships on TikTok, and 20% do so weekly.
  • Nine percent applied for a TikTok scholarship, while nearly one-third encountered misleading information and many scholarships charged fees or did not exist.