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Porsche Q1 Deliveries Plunge 15% Amid Weak Demand

4/11/2026

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Story summary
  • Porsche AG reported a 15% drop in vehicle deliveries for Q1 2026, to 60,991 units.
  • The drop was led by a 21% fall in China due to weak luxury demand and by reduced U.S. demand after EV incentives ended, and Porsche AG's CEO Michael Leiters plans job cuts and high-end models to boost profitability.
  • North America remained Porsche's largest market with 18,344 vehicles sold, down 11%, while Germany rose 4%.