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Parents Embrace Financial Transparency with Kids Amid Rising Costs

4/11/2026

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Story summary
  • An Intuit survey finds rising costs push U.S. parents to discuss finances more openly with their children.
  • About 64% of parents with kids under 18 report being more transparent about financial management.
  • Brad Klontz, a financial psychologist, says that children who learn about money early develop healthier financial habits.
  • Klontz says parents should explain their spending choices and saving strategies to instill financial values in their children.