The Resurgence of Flannel Shirts in 2026 Fashion

In 2026, flannel shirts are experiencing a revival, transitioning from their traditional roles in gardening or as cold-weather layers to becoming recognized fashion items. This resurgence marks the first significant popularity of flannel shirts since the 1990s. Fashion editors, stylists, and notable figures such as models Adwoa Aboah and Emily Ratajkowski, as well as Manchester City manager Pep Guardiola, have been seen sporting these shirts. High-end brands like Marni, Chloé, and Chanel have included flannel designs in their recent collections, further solidifying their status in contemporary fashion.

The Guardian

The renewed interest in flannel shirts is also reflected in popular culture, particularly with the new series of the Gen Z drama *Euphoria*. In this series, Jacob Elordi’s character, Nate Jacobs, wears a distinctive leather flannel shirt from Bottega Veneta, originally from the spring/summer 2023 collection, priced at £4,600. While such high-fashion versions are not widely accessible, vintage and more affordable options are gaining traction. For instance, searches for lumberjack shirts on platforms like Depop have surged by 47% since the previous year, indicating a shift towards more casual, yet stylish, attire.

The Guardian

The appeal of flannel shirts lies in their versatility and the relaxed aesthetic they offer. Hitanshi Kamdar, deputy commerce editor at *Grazia*, notes a trend where laidback pieces are paired with more polished items, creating a fashion-forward look without excessive effort. This styling approach has made flannel shirts a staple at events like New York Fashion Week, where a £90 version by COS gained popularity.

The Guardian

Andrew Groves, director of the menswear archive at Westminster University, highlights the multifaceted nature of the flannel shirt, suggesting it embodies heritage, rebellion, and ordinariness. This complexity resonates with consumers, as it reflects everyday masculinity and authenticity.

The Guardian

Mahalia Chang, style editor at *GQ*, emphasizes the relaxed fit of flannel shirts, contrasting them with the tighter clothing often favored by contemporary fashion. She argues that this style not only makes wearers appear younger but also contributes to a broader trend towards workwear. Chang describes flannel shirts as "real, casual without being sloppy," reinforcing their role in modern wardrobes.

The Guardian

Both Chang and Kamdar advocate for authenticity in fashion choices, suggesting that older, well-worn flannel shirts carry more character than newly purchased ones. Kamdar shares her personal connection to flannel through a cherished Ralph Lauren piece from her father's wardrobe, illustrating the emotional ties that can accompany fashion items.

The Guardian

The resurgence of flannel shirts in 2026 reflects a broader cultural shift towards casual yet stylish attire, blending nostalgia with contemporary fashion sensibilities. As flannel shirts continue to gain traction among various demographics, they symbolize a return to authenticity and everyday masculinity in the fashion landscape.

The Guardian