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Story summary
- Over 75% of consumers view meat as essential for a healthy diet, per FMI (Food Marketing Institute) and the Meat Institute, up from 64% in 2020.
- Health Secretary Robert F. Kennedy Jr. supports updated dietary guidelines for higher protein intake, particularly from meat.
- The American Heart Association advocates plant-based proteins, signaling a shift to plant-forward diets.
- Despite rising beef prices, 68% of consumers still consider meat essential.
