Chinese State Regulates Gender Norms in Entertainment Amidst Controversy Over "Pursuit of Jade"

The Chinese drama "Pursuit of Jade," featuring actor Zhang Linghe, has sparked significant controversy regarding the portrayal of masculinity in media. The National Radio and Television Administration (NRTA) has intervened, criticizing the show for its emphasis on aesthetics over substance, particularly the depiction of male characters in heavy make-up and elaborate grooming.

The Straits Times

The NRTA's recent directive follows a broader trend of state intervention in the entertainment industry, particularly concerning male beauty standards. This includes a crackdown initiated in 2021 targeting "niang pao," a term used to describe effeminate male idols. The authorities have expressed concerns that such portrayals undermine traditional masculinity and could negatively influence younger audiences. The current scrutiny of "Pursuit of Jade" reflects ongoing debates about gender norms and the representation of military figures in Chinese media.

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Zhang Linghe, the lead actor in "Pursuit of Jade," has gained immense popularity, with the show becoming a top performer on Netflix. However, the People's Liberation Army (PLA) criticized the portrayal of generals as overly soft and meticulously groomed, arguing that it contradicts the rugged image expected of military leaders. This criticism has led to a viral backlash on social media, where netizens have pointed out the double standards in how male and female characters are portrayed in battle scenes.

The Straits Times

The backlash against the portrayal of Zhang Linghe as a "foundation general" highlights a disconnect between traditional expectations of masculinity and contemporary representations in media. Critics argue that while the NRTA targets male beauty standards, it overlooks similar portrayals of women in combat roles, who often appear in heavy make-up and impractical attire. This inconsistency has fueled discussions about sexism and the portrayal of gender in Chinese dramas.

The Straits Times

The NRTA's directive did not specifically name "Pursuit of Jade," but it emphasized the need for television productions to focus on plot and character authenticity rather than superficial appearances. The People's Daily, the official newspaper of the Communist Party of China, echoed this sentiment, stating that the show's aesthetic choices undermine the fighting spirit of soldiers.

The Straits Times

As discussions continue regarding the portrayal of masculinity and femininity in Chinese dramas, the future of gender representation remains uncertain. The success of "Pursuit of Jade" indicates a shift in audience preferences, with viewers increasingly drawn to diverse portrayals of characters. However, the government's regulatory stance suggests that further interventions may shape the landscape of Chinese entertainment in the coming years.

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• “Battle-hardened generals – who should embody masculinity – are being presented as overly soft and meticulously groomed, with some even wearing make-up.” — People's Liberation Army Commentary

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• “Their exquisite make-up softens the rugged edges of the military persona, twisting what should be an indomitable and courageous figure into a pretentious and timid pet.” — People's Daily Commentary

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• “The authorities may have felt the need to respond to online ridicule about a general putting on make-up before a battle – which may undermine the power of the Chinese army – but the joke in itself also reflects a recognition among netizens that generals wearing make-up are indeed a disconnect and do not represent the prowess of the country’s military.” — Analysis on social media reactions

The Straits Times

This controversy surrounding "Pursuit of Jade" illustrates the complex interplay between state regulation, societal expectations, and evolving standards of beauty in contemporary Chinese media.

The Straits Times