Iran's Propaganda War: The Rise of Lego-Inspired Trolling Against Trump

In the context of the ongoing conflict between the United States and Iran, a series of Lego-themed propaganda videos produced by a group known as Explosive Media has gained significant attention. These videos, often shared by Iranian state media, depict President Donald Trump in various humorous and derogatory scenarios, including one where he is shown sobbing while holding a white flag. The content is designed to resonate with modern audiences, utilizing pop culture references and simplistic narratives to convey a message that positions Iran as an underdog against perceived Western aggression.

Wired Magazine

Since the onset of the war in February 2026, Explosive Media has released over a dozen videos that have collectively garnered millions of views across platforms like TikTok, Instagram, and X (formerly Twitter). The group claims to be independent, yet its creator, known only as "Mr. Explosive," has acknowledged that the Iranian regime commissions some of their work. Experts in Iranian culture suggest that the use of meme videos aligns with the Islamic Republic's historical approach to propaganda, which often frames global politics as a struggle between the oppressed and the oppressors.

The Independent

Explosive Media consists of young Iranian activists who leverage their understanding of American culture and internet trends to craft their content. They have been described as knowledgeable about the dynamics of social media and adept at engaging viewers through humor and satire. Critics have raised concerns about the group's potential ties to the Iranian government, although they maintain that their work is independent.

The Independent

The Lego videos serve not only as entertainment but also as a strategic tool in Iran's propaganda efforts. They have been effective in shaping narratives that portray Trump as a "loser" and highlight the consequences of U.S. military actions. The simplistic yet impactful messaging resonates with audiences, tapping into broader frustrations regarding Trump's conduct of the war, which has led to rising gas prices and declining approval ratings.

(The) Atlantic

Experts warn against dismissing these videos as mere childish trolling. Dr. Lukasz Olejnik, a technology consultant, emphasizes that attention is a critical resource in modern conflicts, and the use of pop culture in propaganda should not be underestimated. Iranian cultural analysts Kevin L. Schwartz and Olmo Gölz note that the videos reflect a binary worldview that elevates Iran's position as a spokesperson for those oppressed by Western powers.

The Independent

While the videos have garnered significant attention, they have also faced criticism for their portrayal of sensitive topics and the potential perpetuation of harmful stereotypes. Some observers argue that the use of humor in such a serious context trivializes the real consequences of war and may contribute to misinformation.

The Independent

There is some ambiguity regarding the official ties of Explosive Media to the Iranian government. While the group claims independence, reports indicate that at least one state media organization has reposted their content, suggesting a complex relationship between the creators and the regime.

The Independent

As the conflict continues, it remains to be seen how the dynamics of digital propaganda will evolve. The effectiveness of Explosive Media's approach may influence future strategies employed by both Iran and the United States in their respective communications and public relations efforts.

The Independent

• “We were almost certain Trump would back down; it was clear to us,” — Anonymous, Explosive Media member

Wired Magazine

• “At its core lies a binary worldview that casts global politics as a confrontation between the oppressed and the oppressors.” — Kevin L. Schwartz and Olmo Gölz, Iranian culture experts

The Independent

• “Only 13 per cent of what Mr Trump says is based on facts,” — Mr. Explosive, Explosive Media

The Independent