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Elon Musk's X Cuts Aggregation Payouts to Boost Original Content

4/12/2026

Summary

Story summary

Elon Musk's X platform announced a shift in its revenue-sharing model, prioritizing original content and reducing aggregation accounts' payouts by 40% now, with a planned 20% cut.
Bier, head of content at X, says the change seeks higher-quality original contributions, since aggregation accounts often copy without attribution.
Some creators criticized the policy, citing reduced visibility.
Bier clarified that reposts would incur deductions and emphasized the need for new content.

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Story summary

Elon Musk's X platform announced a shift in its revenue-sharing model, prioritizing original content and reducing aggregation accounts' payouts by 40% now, with a planned 20% cut.
Bier, head of content at X, says the change seeks higher-quality original contributions, since aggregation accounts often copy without attribution.
Some creators criticized the policy, citing reduced visibility.
Bier clarified that reposts would incur deductions and emphasized the need for new content.