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YouTube Raises Premium Subscription Prices Amid User Outrage

4/12/2026

36 7 Full Breakdown

Summary

Story summary

YouTube announced a price increase for its Premium subscription for the first time in three years, with new rates of $15.99 for individuals, $26.99 for families, $8.99 for Lite, and $11.99 for Music Premium.
Some users express outrage at the hike, while the author is among those who accept the increase due to YouTube's value in daily routines.
Walmart is set to release a new Google TV device soon.

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Story summary

YouTube announced a price increase for its Premium subscription for the first time in three years, with new rates of $15.99 for individuals, $26.99 for families, $8.99 for Lite, and $11.99 for Music Premium.
Some users express outrage at the hike, while the author is among those who accept the increase due to YouTube's value in daily routines.
Walmart is set to release a new Google TV device soon.