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Story summary
- Wendy's, the fast-food chain, will close at least 300 locations in 2026 after an 11.3% decline in same-store sales.
- The decline reflects broader fast-food pressures, including rising supply costs and greater competition.
- The company faces turmoil from a shift away from core values, menu bloat, and unclear identity, tied to former CEO Kirk Tanner's tenure.
- Despite some popular new items, Wendy's risks losing consumer loyalty by pursuing too many trends.
