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Nike Secures $180M Deal as Champions League Ball Supplier

4/13/2026

38 8 Full Breakdown

Summary

Story summary

Nike will replace Adidas as the Champions League ball supplier starting in 2027 under a $45 million-per-year deal.
Adidas held exclusive rights to the star-pattern design since 2002, requiring Nike to create a new design.
The four-year contract also covers match balls for the Europa League and Conference League.
UEFA aims to maximize sponsorship revenue by leveraging a global audience of 1.18 billion last season.

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Story summary

Nike will replace Adidas as the Champions League ball supplier starting in 2027 under a $45 million-per-year deal.
Adidas held exclusive rights to the star-pattern design since 2002, requiring Nike to create a new design.
The four-year contract also covers match balls for the Europa League and Conference League.
UEFA aims to maximize sponsorship revenue by leveraging a global audience of 1.18 billion last season.