Story perspectives

Kara Nortman: Women's Super League Teams Need Real Investment

4/13/2026

Summary

Story summary

Kara Nortman, co-founder of Monarch Collective, criticized Women’s Super League clubs as “an afterthought” to owners.
Monarch Collective has invested in women’s sports teams and aims to boost visibility and investment.
Nortman says many owners treat women’s teams as compliance tools, not assets.
She remains optimistic about growth in women's football, noting Angel City’s $250 million sale.
Monarch expands from its London office to explore cricket and rugby investments.

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Story summary

Kara Nortman, co-founder of Monarch Collective, criticized Women’s Super League clubs as “an afterthought” to owners.
Monarch Collective has invested in women’s sports teams and aims to boost visibility and investment.
Nortman says many owners treat women’s teams as compliance tools, not assets.
She remains optimistic about growth in women's football, noting Angel City’s $250 million sale.
Monarch expands from its London office to explore cricket and rugby investments.