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Story summary
- Meta is projected to surpass Google in global digital advertising revenue in 2026, per Emarketer.
- Meta's net ad revenue is expected to reach $243.46 billion, ahead of Google's $239.54 billion, with 24.1% growth vs. Google's 11.9%.
- The shift is driven by Meta's ads on WhatsApp and Threads and the popularity of Instagram's Reels.
- Emarketer notes that Meta, Google, and Amazon will control 62.3% of global digital ad spending, signaling concentration.
