Full Breakdown
Stephen Curry Tops NBA Jersey Sales for 2025-26 Season
4/13/2026, 8:38:30 PM
Key Highlights from the 2025-26 Season
The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) have announced that Stephen Curry of the Golden State Warriors has secured the top position in the NBA's Top-Selling Jersey list for the 2025-26 regular season. This ranking is based on sales data from NBAStore.com, Fanatics.com, and partner sites. The New York Knicks topped the Team Merchandise list, marking a significant achievement for the franchise.
Curry's jersey sales have consistently remained high, with this being the sixth time he has led the league in this category. Notably, he outpaced other prominent players such as Luka Doncic (Los Angeles Lakers), Jalen Brunson (New York Knicks), Victor Wembanyama (San Antonio Spurs), and LeBron James (Los Angeles Lakers). Despite facing injuries that limited him to 43 games this season, Curry averaged 26.6 points, 4.7 assists, and 1.1 steals per game, showcasing his enduring popularity.
Emerging Stars and Team Merchandise
The 2025-26 season also highlighted the rise of younger talent, with six players aged 25 and under making the Top-Selling Jersey list. Among them are Victor Wembanyama, Anthony Edwards (Minnesota Timberwolves), and LaMelo Ball (Charlotte Hornets). Additionally, Cooper Flagg of the Dallas Mavericks, the only rookie on the list, achieved his highest ranking at No. 9 after previously placing 11th midseason.
The Oklahoma City Thunder made a notable return to the top 10 in Team Merchandise sales for the first time since the 2018-19 season, reflecting a growing fanbase and market presence.
Official Statements & Responses
Curry expressed gratitude for his fans, stating, “(There are) people who come into the arenas, people who are from all around the world, who buy your jersey and want to be a part of your journey. That means a lot.” He emphasized the significance of his long tenure with the Warriors, saying, “For me, it’s a very special accomplishment in a way, because I’ve been with the same team for 17 years.”
Criticism & Opposition
While Curry's popularity remains strong, some analysts suggest that the Warriors' performance this season, including their current position as the No. 10 seed, may impact future merchandise sales. Critics argue that team success often correlates with merchandise sales, and the Warriors' struggles could affect fan engagement.
What's Next
The NBA postseason is set to commence with the 2026 SoFi NBA Play-In Tournament, where teams ranked 7-10 in each conference will compete for the final playoff spots. The playoffs are scheduled to begin on April 18, 2026, as the Warriors prepare to face the Los Angeles Clippers in a crucial matchup.
Verbatim Quotes
“Seeing 30 around the arena means the world,” — Stephen Curry, Golden State Warriors
“Getting LeBron’s jersey was a cool one to keep, since that was one of the first ones that he got personalized for me,” — Stephen Curry, Golden State Warriors
“(There are) people who come into the arenas, people who are from all around the world, who buy your jersey and want to be a part of your journey,” — Stephen Curry, Golden State Warriors
